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VINS DE PROVENCE

Product Launch

Vins De Provence, a premium wine distributor from Provence, France, launched their collection in Australia through an exclusive two-part event created by Studio Noir, a luxury event planner.

To launch Vins De Provence's Rośe, Studio Noir designed an immersive French-inspired event with a vibrant pink and softer neutral aesthetic across four areas at the Sofitel Darling Harbour, Sydney. The experiential events Sydney included a rooftop pool party, a wine walk experience showcasing all 15 variations of wine through the iconic Champagne Bar, and product displays across all hotel levels for regular guests, delivering a memorable product launch event.

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