Studio Noir crafted an immersive Lunar New Year experience at Sydney Airport, celebrating the Year of the Snake with dynamic, interactive displays. Designed to captivate travellers, the activation featured a maze-like Snake centrepiece including artistic displays of each Chinese zodiac, offering a visually rich and culturally resonant space for photos and social sharing.

Seamlessly integrated with airport retailers, the activation elevated the passenger experience with engaging promotions, including a “spend-and-get” reward and fortune cookies revealing exclusive retailer offers.