This custom experiential marketing build featured digital animations, large-scale print assets, and retailer promotions. Designed to captivate travellers, the activation presented a maze-like Snake centrepiece with artistic displays of each Chinese zodiac, offering a visually rich and culturally resonant space for photos and social sharing. Seamlessly integrated with airport retailers, the experience elevated the passenger journey with engaging promotions, including a “spend-and-get” reward and fortune cookies revealing exclusive retailer offers.