Revealing the launch of their new store at Chatswood Chase, Studio Noir designed an impactful pop-up activation for Sports Direct to welcome the local community into their world of global brands. Designed to build buzz around the new store opening, the pop-up brings together bold branding, fun engagement moments and giveaways to create an energetic experience that draws people in, sparks interaction and gets the Chatswood Chase community excited for Sports Direct.