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SONY MUSIC
Album Launch: Khalid
Studio Noir, an experiential marketing agency, designed a captivating listening experience to launch Khalid's new album in Australia for Sony Music.
The sensory woodlands themed experience was inspired by the album title "Free Spirit." Set in an exclusive private venue, this event production transformed the space into an immersive arboreal world. Guests were welcomed to explore a custom designed living moss bar, detailed floral installations, an amazing sensory 3-course menu, and bespoke cocktails. This intimate product launch event in Sydney was further enhanced by live interactive performers and tarot card readers, making it a memorable brand activation.
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