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QUAY AUSTRALIA

Fashion Launch

Studio Noir, an experiential marketing agency, designed and executed a multi-faceted Fashion Week viewing for Quay Australia’s new sunglasses range.

We sourced a Sydney location for this experiential event, transforming the inner-city venue through a hyper-creative makeover by our spatial designers. Noir blended two distinct occasions through end-to-end event production: a media showing during the day, followed by a private evening extravaganza for influencers and models. Our design, inspired by Quay’s brand colours, featured an innovative product display panel, a custom fit out, and custom designed food offerings matched with cocktails and wines, showcasing our expertise as an event production agency for luxury product launch events.

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