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P.E NATION x ASICS
Store Launch
We launched the P.E Nation x Asics collaboration collection by designing an experience-focused store launch.
Our custom builds elevated the in-store journey, dynamically encapsulating the distinctive essence of the partnership. A towering wall, an example of our striking retail design and visual merchandising, was adorned with over 4000 tennis balls, infusing the store with curiosity and delight. This vibrant installation, inspired by the sport, injected gamification in-store; as customers plucked a ball, they unlocked the chance to win exciting prizes, creating an interactive brand activation.
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