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MONKEY 47 GIN
Product Launch
Studio Noir, an experiential marketing agency, delivered an immersive eight-week brand activation and product launch event for Monkey 47 Gin.
Drawing creative direction from Germany's Black Forest, Noir designed a dark forest circus, executing an eclectic mix of interior decor and installations at The Hilton, Sydney. The experiential events Sydney space was brought to life with dark surprises, including a three-metre gin ferris wheel that showcased the product in carriages for guest arrival cocktails, along with an outdoor light exhibition and custom dried floral landscapes throughout.
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