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LUNAR NEW YEAR
Year of the Rabbit
Drawing on our experience as an experiential marketing agency, Studio Noir delivered an engaging zodiac activation for Westfield Pitt Street customers in Sydney to honour the Lunar New Year and the Year of the Rabbit in 2023.
The centrepiece showcased a striking gold Rabbit, flanked by twelve mirrored pillars. A kiosk at the forefront invited customers to spin to their birth year, press a button, and watch the corresponding zodiac pillar illuminate. Enticed by their designated zodiac, customers could then read their fortune. This brand activation featured a kiosk with a built-in phone holder, allowing for the effortless capture of the moment through the perfect selfie.
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