FERRERO ROCHER

ACTIVATION ROADSHOW

Noir designed a strategy to launch a new gold squirrel chocolate during Easter for Ferrero Rocher.

Establishing a connection between the squirrel and Ferrero’s main ingredient the hazelnut. Team Noir developed a life sized golden Hazelnut tree sculpture that would be taken on a roadshow across Australia. Designers drew inspiration from modern architecture to create a flat-pack gold tree that was easily transportable and built systematically with ease. The sculpture included innovative ways for the product to be displayed so that consumers could walk up to the installation and pluck a squirrel to enjoy.