Ferrero Rocher is a chocolate and hazelnut confectionery produced by the Italian chocolatier Ferrero.
Design a strategy to launch a new gold squirrel chocolate for Easter
Establishing a connection between the squirrel and Ferrero’s main ingredient the hazelnut. Team Noir developed a life sized golden Hazelnut tree sculpture that would be taken on a roadshow across Australia. Designers drew inspiration from modern architecture to create a flat-pack gold tree that was easily transportable and built systematically with ease. The sculpture included innovative ways for the product to be displayed so that consumers could walk up to the installation and pluck a squirrel to enjoy.