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FERRERO ROCHER

Activation Roadshow

Studio Noir developed a strategic experiential marketing and brand activation campaign for Ferrero Rocher’s new gold squirrel chocolate, tying the product to its key ingredient: the hazelnut.

As part of this brand experience agency initiative, Team Noir created a life sized golden Hazelnut tree sculpture for a roadshow across Australia. Drawing inspiration from modern architecture, the flat-pack gold tree was designed for easy transport and systematic assembly. This hyper-creative sculpture offered consumers an innovative way to interact with the product, allowing them to walk up to the installation and pluck a squirrel chocolate to enjoy.

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