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ENCHANTÉ ROSÉ

Daniel Ricciardo x St Hugos Brand Activation

The Enchanté Rosé collaboration between Daniel Ricciardo and St Hugo’s winery delivered a memorable brand activation in Melbourne during the Grand Prix with an imaginative takeover of Hotel Nacional.

We executed an end-to-end multi-sensory brand experience, immersing guests in the world of Enchanté Rosé. From large-scale building projections lighting up Hardware Lane to interactive touch-points throughout the venue, every element was hyper-creatively designed to bring the brand’s vibrant personality to life in a striking and unforgettable way.

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