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ENCHANTÉ ROSÉ

Daniel Ricciardo x St Hugos Brand Activation

Enchanté Rosé, a collaboration between Daniel Ricciardo and St Hugo’s winery, made its mark on Melbourne during the Grand Prix with a bold takeover of Hotel Nacional. Our experiential marketing agency transformed the venue into a multi-sensory brand experience, immersing guests and the city alike in the world of Enchanté Rosé.

From large-scale building projections lighting up Hardware Lane to interactive touch-points woven throughout the venue, every element was designed to bring the brand’s vibrant personality to life in a striking and unforgettable way. The activation reflected our work as a leading brand experience agency, combining creative vision with detailed event production to deliver impact at every stage.

As a brand activation agency, we specialise in creating experiential events that connect audiences with stories worth remembering. This project for Enchanté Rosé was more than an event it was a moment of artistry, precision, and passion that showcased what thoughtful event management can achieve.

Read more - Broadsheet

Read more - Australian Good Food Guide

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